Well, why not? Firstly, if you’re already distributing your drinks in bottles then canning it helps you expand existing markets or even open up a new one! This was certainly true for us with Kiss of Wine, our canned wine business. Cans offer a smaller, more durable and lightweight option for your customers, making them travel and picnic-friendly. The smaller size is also less of a commitment to a customer just wanting a taste. Other selling points to cans? Drinks cool faster and they block 100% of light meaning they tend to extend the shelf life of most drinks. From a production point of view, cans are also cheaper, and easier and safer to handle than glass or bottles. They’re also better for the environment — we talk about that more below.
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