Functional Drinks

3 Mistakes to Avoid When Launching a Canned Drink...

...and how to get it right.

At Canable, we’ve helped countless brands bring their drinks to life in cans – from sparkling cold brews to functional wellness tonics. Through years of experience in contract canning, we’ve seen what works… and what can go wrong.

If you're planning to launch a canned beverage, here are three common mistakes to avoid – and how to set your product up for success.

1. Rushing to Market Without a Stable Formula

You might have an exciting idea or a flavour that works in the kitchen – but scaling that to a shelf-stable, canned drink is a different story. Many brands skip essential steps like shelf-life testing or adjusting for the canning process, leading to issues like separation, sediment, or flat flavours.

💡 Canable Tip: Take time to develop a formula that’s optimised for canning. We work with you to ensure your product not only tastes great but also holds up on the shelf.

2. Choosing the Wrong Manufacturing Partner

Your drink deserves more than just any co-packer. Some facilities aren’t set up for small runs, quick turnarounds, or the level of care your product needs – especially in early stages.

💡 Canable Tip: We’re set up for runs starting from just 6,000 litres, with the flexibility to scale as you grow. Whether you’re launching a startup brand or expanding into retail, we adapt to your needs.

It's important to choose a manufacturer who understands your product.

3. Underestimating Packaging and Branding

It’s not just what’s in the can – it’s how it’s presented. From design to messaging, your can should clearly communicate your product’s benefits and stand out on the shelf.

💡 Canable Tip: We support clients with guidance on labelling and compliance, and connect you with great designers if needed. Your can should be as impressive on the outside as it is inside.

Ready to Launch Your Drink in a Can?

We’ve made the canning process smooth and scalable – and we’d love to support your launch.

Get in Touch

Is your drink Canable? Ask us today

Fields marked with an asterisk (*) are required.

Do you want to order a sample?* – See Sample Canning for more details

Extras*

Thank you! Your submission has been received!

Please check your spam if you do not receive a response from us within 48hrs.
Oops! Something went wrong while submitting the form.

Schedule a call